Retail Brand ยท Fashion & Apparel
E-Commerce Experience Redesign
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The Challenge
Revamp an outdated e-commerce experience to increase conversion rates and average order value while improving the mobile shopping experience.
Our Process
We conducted a comprehensive UX audit of the existing site, identifying friction points in the customer journey. We then created a new design system and prototype focused on streamlining the path to purchase.
The Solution
A completely redesigned shopping experience with improved product discovery, simplified checkout, and personalized recommendations. We implemented a headless commerce architecture for better performance.
Impact
The redesign resulted in a 45% increase in mobile conversions, 27% higher average order value, and a 50% reduction in cart abandonment rate.
Technologies Used
Vue.jsShopify Storefront APITailwind CSSAlgolia